11 June 2009

Which group is more valuable? Rec ball players or Speed ball players?

Which group is more valuable? Rec ball players or Speed ball players?

In pure business sense, Rec ball players. They come in droves, every 2 hours in large groups. Compare them to the flashy Speed ball players who come in 1 big group but leave in 1 big group.

So no contest. In pure business accounting, it's the Rec ball players that give paintball fields their bread.

From a marketing perspective, I'll vote for Speed ball players for being more valuable. An average Rec ball player will play about 2x in his whole lifetime. He might organise a single game for his friends, before moving on. A Speed ball player in Singapore might spend between $1000-2000 / year honing his skills. On top of that, he brings in more players, both into the Speed ball arena, as well as recreational play.

Who then, is more valuable?
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